"A collaboration between academics and regional specialists
will better prepare students" was the observation of Mike Bastin while
writing “Emerging markets necessitate a rethink of business education”. Indeed,
his focus is a worthy one that business success depends a lot on the
understanding for emerging market. But, business schools in the west are paying
not such attention on the growing market in China and elsewhere in Asia. Maybe
culturally different and unknown business environments have not yet attracted
western business school academics to make research upon, but global business environment
does not allow one to be limited within a geographical boundary .
New Approach on Business
Analysis is Necessary
The news of western corporations struggling to make growths in
emerging market clearly shows that business students should always take new
approach. The methods of market research as taught at top business schools
around the world continue to stress much upon their usual ways of case study.
There are lectures and models, presented, explained and applied to demonstrate
business theories. Then there are seminars where theories are challenged to
arrive in to a long case study. It is although profitable for business and
management education, yet superficial.
It is superficial, because this sort of programme lacks the
participation of local business expert of any area.
On the other hand, Chinese department of business studies is still
not very active to include business developments outside their national
territory in their curriculums. As, they are new, they lack depth of
understanding of business theories cultivated by the top European and US
universities. A venture in this
territorial sphere, therefore, requires a fusion of business theory specialists
and area experts to understand the expert views on the pros and cons of any
business project there, and theoretical conclusion thereon.
Chinese Business Studies Take a New Measure
A good step towards this sort of collaborative analysis has been
taken between china studies and business school cognoscenti to exclusively
focus on emerging markets. There they
will emphasise more on local area surveys on market prospects based on how
local resources can help develop new market
possibilities.
Business theories pose
some shortcomings if they do not include local specialities of any place.
Market nowadays has become so diverse that a limited theoretical knowledge over
it is not going to help one apply them successfully if not judiciously
implemented. So, today’s business
probabilities should have to be cultured and cultivated on their emerging market
prospects, for which local expert views from every new market are necessary to
plan a concrete strategy on global market.
Source: on.ft.com/185zfvx
In most cases, business schools remain restricted to some noteworthy
areas for their market studies. But new strategic measures are felt utterly
important, for which a worldwide community-based business analysis appears as
the only effective way to properly understand the spirit of new markets sprung
from every other corner of the world. Online business schools are more
advantageous in this respect.
Online business programmes like online diploma in business,
undergraduate and postgraduate degrees let students always keep in touch with
updated ongoing information in markets all over the world. With globally
extended online business programmes one gets the constant view of emerging
business ideas budding up in every distant corner of the world. So, an online
business student can act as a global player in business, instead of being bound
to any particular geographical boundaries.
